A
STUDY ON INNOVATIVE INTERNET PLANS USING RETAILER’S PERCEPTION OF VODAFONE AT
CHENNAI
A
Project Report
Submitted
in partial fulfilment of the requirements for the award of the degree of Master
of Business Administration
by
VIJAY.S
09MBI126
Under
the Guidance of
Prof.
Dr.SUMATHI GN
Associate
professor
JULY
2014
CERTIFICATE
This is to certify that this Project
Report submitted by Mr. VIJAY.S, Reg.No
09MBI126 to VIT Business School, VIT
University, Vellore in partial fulfilment of the requirements for the degree of
Master of Business Administration is a bonafide record of work carried out by
him under my supervision. The contents
of this report, in full or in parts have not been submitted in any form to any
other institute or university for the award of any degree or diploma.
Faculty Guide
Programme Chair
Internal Examiner External
Examiner
DECLARATION
I, VIJAY
.S (09MBI126), a bonafide student of the VIT Business School, VIT University,
Vellore, hereby declare that the Project Report submitted in partial
fulfillment of the requirements of the Degree of Master of Business
Administration of the VIT University, is my original work.
2th
SEPTEMBER, 2014
Vellore
VIJAY.S
ACKNOWLEDGEMENT
I
express my gratitude to Dr.
S.S.SHANTHAKUMARI Program chair (MBA), VIT Business School, for her support
and encouragement in the completion of institutional training.
I
would like to express my sincere thanks to my Faculty Guide Dr SUMATHI GN Associate Professor, VIT
Business School, for her guidance in the successful completion of Institutional
Training Report.
I would like to express my special
thanks to:
Mr. AMIT KUMAR SAXENA- MARKETING MANAGER,
VODAFONE HEAD OFFICE, CHENNAI
For his guidance and support in the
organization.
My gratitude is also due to the workers
other staffs of VODAFONE HEAD OFFICE and
retailers who provided me guidance and necessary information during my course
of my Institutional Training.
I express
my sincere thanks to all my family members, friends and all who were behind the
successful completion of my institutional training.
CONTENTS
|
TITLE
|
PAGE
NUMBER
|
|
Chapter
1- Introduction and Design of study
|
8
- 14
|
|
1.1 Importance
of the study
1.2 Statement
of the problem
1.3 Objective
and scope of the study
1.4 Period
of the study
1.5 Collection
of data
1.6 Sampling
methods
1.7 Statistical
tools
|
9
10
10
11
12
13
14
|
|
Chapter
2- Review of Literature
|
15
- 19
|
|
Chapter
3- Company profile
|
20
-27
|
3.1
Company profile
3.2
Organisation structure
3.3
Functions
3.4
Products and services
3.5
Financial Data
|
22 – 23
24
24
25
26
|
|
Chapter
4- Analysis and Interpretation
|
28
– 40
|
|
Chapter
5- Suggestions and Conclusions
|
41-
43
|
|
Chapter
6- Questionnaire
|
44
– 45
|
LIST
OF TABLES
|
Table
no.
|
Title
|
Page
number
|
|
3.5
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
|
Financial
Data of Vodafone
Table
showing any drop in data sales
Table
showing reasons for drop
Table
showing drop in other operators
Table showing Vodafone dropped more than
others
Table
showing other operators drop at same level
Table
showing to increase data sales
Table
showing factors customers consider
Table
showing kind of customers takes data
Table
showing suggested new data plan
|
26
29
30
32
33
34
35
37
38
39
|
LIST
OF CHARTS
|
Chart
no.
|
Title
|
Page
number
|
|
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
|
Chart
showing any drop in data sales
Chart
showing reasons for drop
Chart
showing drop in other operators
Chart showing Vodafone dropped more than
others
Chart
showing other operators drop at same level
Chart
showing to increase data sales
Chart
showing factors customers consider
Chart
showing kind of customers takes data
Chart
showing suggested new data plan
|
29
30
32
33
34
35
37
38
39
|
CHAPTER
- 1
INTRODUCTION
AND
DESIGN OF THE STUDY
INTRODUCTION
AND DESIGN OF THE STUDY
1.1 Importance
of the study:
Indian
Telecom Industry is zooming at high pace. The India telecom market ranks among
the fastest growing industries in the country and the world. The improvement in
the standard of living and the development of infrastructure and connectivity
are some of the mains reasons for the significant growth of the telecom
industry. The growth is expected to be more over the years. The telecom
companies are more competitive in present era so to be the market pioneer one
should have effective and efficient marketing techniques.
It is well known to all that the
Indian Telecom Industry has been regularly beating target. It has been grown
like very complexly, dynamically as well as competitively. And now-a-days one
of the major issue in Indian Telecom Industry is “how to expand their own
business through latest technologies like wireless Internet Data Cards”.
An elaborate study on Vodafone has added
immense learning to my knowledge. Since inception Vodafone was showing strong
customer growth in all areas in the Telecom Industry. But now Vodafone is
facing many problems in Internet Data Cards. There are many causes behind these
problems. However to find out what’s the real fact and to provide some
innovative ideas on Data Cards I have taken my Project on the topic: A study on
Innovative Internet Plans.
1.2)
Statement of the problem:
A study has been conducted to know
the exact reasons for less adoption of Data from retailers. The study also
covers what retailers are expecting from the company and what customers are
anticipating from the network on the basis of Data Cards.
1.3) Objective
Objectives of the Research:
Primary
Objectives: Our primary objective of our research is to conduct market
survey of Vodafone Data Card. To convenience retailers to increase sale of
Vodafone Data Card. To deeply understand the reason behind the less adoption of
Vodafone Data Card among its different competitors from retailers.
Secondary
Objectives:
To successfully expand the Data Card’s
business of Vodafone Company among its different competitors in Telecom market
with ‘Innovative Data plans’.
Objective
of the Study:
This study is all about Vodafone
data cards. The following are the objectives:
➢ To
know whether there is a drop in sales of Vodafone Data cards.
➢ To
understand the exact reasons for drop in data recharges which helps to rectify
it?
➢ Also
to know whether there is a drop in sales for other operators like Airtel and
Aircel.
➢ To
identify whether Vodafone has dropped more than other networks in Data cards
sales.
➢ To
identify what retailers expecting from the Vodafone co. to increase the data
sales.
➢ Analysing
the factors mostly customer prefers while recharging Data cards and which kind
of customers are taking more Mobile Internet Packs.
➢ This
study helps to find out any new Data plan which is not available at present in
market from retailer point of view, which will sell well in the market.
Scope of the Study:
The Research to analyze the
Data Cards carried out by different cellular company .The study also reveals
about the retailers effectiveness towards the sale of Data Cards in retail
outlets. The study covers only the areas of north and south Chennai.
1.4 Period of study:
The period
of the study was limited to 6 weeks. During this period the following process
were taken out:-
❖ Market survey on reasons for less adoption of Data from
retailers.
❖ All the data presented is collected through primary source
by visiting 79 retail outlets out of 104. Nearly 15 shops were not doing
recharge business at present and 10 were closed while visiting. I have
approached the outlets by preparing the questionnaire.
❖
AREAS COVERED UNDER THE SURVEY -
Parry’s corner Triplicane Perungudi
Royapuram Royapettah Adyar
Perambur Mylapore Tiruvanmiyur
Ennore Kodambakkam Velachery
Saidapet Thoraipakkam Tiruvottiyur
1.5
Collection of data (primary & secondary):
Data
collection is a systematic procedure of collecting information in order to
analyze and verify a phenomenon. The collection of information is done two
principle sources. They are as follows:
1.
Primary Data
2.
Secondary Data
1. PRIMARY DATA:
It is the
information collected directly without any references. In this study it is
gathered through interviews with concerned officers and staff, either
individually or collectively, sum of the information has been verified or
supplemented with personal observation conducting personal interviews with the
concerned employees of marketing department of Vodafone.
2. SECONDARY DATA :
The
secondary data was collected from already published sources such as, pamphlets
of annual reports, returns and internal records, reference from text books and
journals relating to Marketing management and Branding.
The data
collection includes.
(a) Collection of required data from annual records of Vodafone.
(b) Reference from text books and journals relating to Marketing
management.
1.6
Sampling Methods:
Sampling method used is of convenience sampling. Simple random sample is
a subset of individuals (a sample) chosen from larger set (a population). Each
area is formed as a cluster and then randomly retail outlets are selected. This
process and technique is known as random sampling. The respondents participated
in the survey are the persons operating the retail outlets in Chennai.
Sample
Universe:
Since the study is related to Data
Cards of Vodafone is undertaken at retail outlet, people who are operating
retail outlets in Chennai are considered as Sample Universe.
Sample
Size:
A sample size of 104 members was
taken from the universe for the purpose of study. All the respondents possess a
retail outlet where activities of Vodafone are undertaken.
Research
Instrument:
For doing the survey research,
Structured Questionnaire with open- ended and closed-ended questions was used.
Mode of Survey:
The mode of survey was Personal
Interview with the respondents during the time at which the questionnaire is
filled.
1.7
Statistical tools:
The statistical tools used in this study are “Simple
Percentage analysis” and “SPSS”. These tools help in the creation of tables and
in the generation of graphs from the data that is collected. Using SPSS we can
find the mean, standard deviation, reliability analysis and frequency. This
gives us a clear picture of analysis about the collected data and therefore comparisons
can be made very effectively.
No. of Responses
Simple
percentage = ---------------------------x100
Sample size
CHAPTER
– 2
REVIEW
OF
LITERATURE
REVIEW OF
LITERATURE
A literature review is a text of a
scholarly paper, which includes the current knowledge including substantive
findings, as well as theoretical and methodological contributions to a
particular topic. Literature reviews use secondary sources and do not report
new or original experimental work.
Most often
associated with academic-oriented literature, such as a thesis, dissertation or peer-reviewed journal article, a
literature review usually precedes the methodology and results section.
Literature reviews are also common in a research proposal or prospectus (the document that is
approved before a student formally begins a dissertation or thesis). Its main
goals are to situate the current study within the body of literature and to
provide context for the particular reader. Literature reviews are a staple for
research in nearly every academic field.
A systematic review is a literature review focused on a
research question, trying to
identify, appraise, select and synthesize all high quality research evidence
and arguments relevant to that question. A Meta analysis is typically a systematic review
using statistical methods to effectively combine the data used on all selected
studies to produce a more reliable result.
Ireneus Luambano (2000) in his article titled ‘Internet use by students’ said that the level of student’s access to the Internet was low, and the major reason was that at the time of the study, computers with Internet facilities were inadequate. His findings also revealed that the students who had access to the Internet were not using it effectively. They used it mainly for communication with friends and relatives more than for academic purposes. The cause of this was found to be lack of skills required for effective use of the internet.
Dimitrios Xanthidis (2004) in his article titled ‘Evaluating internet usage’ said that government incentives and current legal frameworks, private initiatives and investments, technology available at a reasonable price, and public acceptance of the internet as an efficient medium for buying goods and services are driving ecommerce growth.
Enrique Bigné-Alcañiz in his article analysed the influence of online shopping information dependency and innovativeness on the acceptance of internet shopping. He found that consumer innovativeness and online shopping information dependency have a direct and positive influence on future online shopping intention. Online shopping information dependency can be increased with interfaces that are easier to use, but only if perceived usefulness remains high. Consumer innovativeness positively influences internet exposure and the ease-of-use perception of the shopping medium.
John Sanders (2012) in his chapter item investigated the link between rural
firm’s social networks and their market diversification strategies in the
context of the Internet. He elaborated that Internet usage for many small rural
firms was facilitating both their market reach and social networks. In
addition, small rural firms’ most important social network contacts are highly
correlated to their origin of sales. Internet usage emerges as a critical tool
for augmenting the social networks of rural small firms, which in turn helps to
extend their market reach activities.
Virginia Bodolica in his case study about future internet describes
the past achievements of Future Internet along with the challenges met on the
road, illustrates the key factors and core organizational values that were
critical for its business success and discusses the new prospects that the
company is seeking to explore in the future.
According to B.T.Sampath kumar, the internet growth has created a
new scientific communication system with new facilities that are competing with
the traditional sources of information. He founded that most of them used
internet in support of their study and teaching. Majority of respondents learnt
to use the internet through self-instruction and trial and error, with the help
of friends and by reading books or papers.
Kuo-Lun Hsiao, in his research article made a study to explore the factors influencing the adoption of Android smartphones and the intention to pay for mobile internet services. His results indicated that the influence of the factors on the intention of the mobile internet users and non-users were different. Surprisingly, the effect of design aesthetics was not significant in all of the groups. Male users were found to be more likely to read e-books on their smartphones, as are people with higher personal incomes.
Antonio Ghezzi, in his article titled ‘Generating innovative interconnection business models for the future internet’. He found out that to assess the future internet ecosystem depicts the interconnections value network, shedding light on its key activities; and it evaluates the introduction of sending party pays and bid-and-ask solutions for governing the marketplace and its business model.
Ronald E. Goldsmith (2001), made a survey for his research on purchasing behaviour through online. It is found that an innovative predisposition toward online buying would be associated positively with more hours of Internet use, greater Internet purchasing, higher likelihood of future Internet purchase, and use of the Internet to download music.
According to Sungbin Cho, Sungbin Cho in his research found that the growth of Internet usage, spurred by rapidly advancing network technologies, has been bringing about broad changes in customer behaviours related to the Internet, attitudes toward the traditional mass media, and satisfaction. Internet users with a high-speed Internet service system tend to enjoy various kinds of services, including e-mail, and depend less on the traditional media, such as TV and radio, for information and entertainment.
CHAPTER - 3:
COMPANY
PROFILE
COMPANY
PROFILE
History of
Telecom Industry in India:
The history of telephone services in India found its beginning when a
50-line manual telephone exchange was commissioned in Kolkata in the year 1882
in less than five years after Alexander Graham Bell invented the telephone. For
the first time, cellular services were launched in India in Kolkata in the year
1995. While India became independent in the year 1947, the country had about
82,000 telephone connections, which slowly rose up to 3.05 million by the year
1984. The telecom sector in India was a government monopoly until the year 1994
when liberalization was gradually unrolled.
INDUSTRY
PROFILE:
Telecom
industry in India has a big market potentiality and is a fast growing
sector. Government of India is eager to reconstitute this telecom industry by
enacting effective policies for more investments from foreign companies, which
results in a very competitive and deregulated market in the world. The Indian telecommunications industry
is one of the fastest growing in the world. The industry has witnessed
consistent growth during the last year on the back of rollout of newer circles
by operators, successful auction of third-generation (3G) and broadband
wireless access (BWA) spectrum, network rollout in semi-rural areas and
increased focus on the value added services (VAS) market.
3.1
COMPANY PROFILE:
Vodafone Group
plc is a British multinational
telecommunications company headquartered in London and with its registered office in Newbury, Berkshire. The name Vodafone comes from voice
data fone, chosen by the company to "reflect the provision of voice and
data services over mobile phones". It is the world's 2nd-largest mobile
telecommunications company measured by both subscribers and 2013 revenues and had 434
million subscribers as of 31 March 2014.
Vodafone owns and
operates networks in 21 countries and has partner networks in over 40
additional countries. Its Vodafone Global Enterprise division
provides telecommunications and IT services to corporate clients in over 65
countries.
Vodafone
India:
Vodafone India
Limited, formerly Vodafone Essar Limited, is the second largest mobile network
operator in India after Airtel by subscriber base. It is based in Mumbai, Maharashtra. It has approximately 160 million customers as of
December 2013.
In July 2011, Vodafone Group agreed terms for the buy-out of its
partner Essar from its
Indian mobile phone business. The UK firm paid $5.46 billion to its Indian
counterpart to take Essar out of its 33% stake in the Indian subsidiary. It
will leave Vodafone owning 74% of the Indian business, while the other 26% will
be owned by Indian investors, in compliance with Indian law. In April 2014,
India based Piramal Group sold its
11% Stake in Vodafone India to Prime Metals, an indirect subsidiary of Vodafone Group. It offers both prepaid and
postpaid GSM cellular phone coverage throughout India with good
presence in the metros.
Vodafone India
provides 2.75G services
based on 900 MHz and 1800 MHz digital GSM technology. Vodafone India
launched 3G services in the country in the
January–March quarter of 2011 and plans to spend up to $500 million within two
years on its 3G networks.
Vision:
To enrich our
customer's lives through the unique power of mobile communication.
Mission:
We will enhance
value for our stakeholders and contribute to society by providing customers with innovative,
affordable and customer friendly communication services.
Through
excellence in our services we aspire to be the most respected and successful
telecommunications company in India.
We see our
customers, employees, shareholders and the community we operate in as our most
important stakeholders.
3.2
Organisation Structure
 |
3.3
Functions
 |
3.4
Products & Services
 |
Table 3.5 Financial
Data:
|
PARAMETERS
|
Mar 2014
|
Mar 2013
|
Mar 2012
|
Mar 2011
|
Mar 2010
|
|
TURNOVER
|
38346
|
38041
|
46417
|
45884
|
44472
|
|
EXPENDITURE
|
28547
|
23835
|
13816
|
23296
|
15649
|
|
OPERATING
PROFIT
|
-4191
|
-2777
|
6224
|
537
|
4738
|
SWOT
ANALYSIS OF VODAFONE
STRENGTHS
➢ One of the most popular cellular service providers in India.
➢ One of the largest Telecom operators in the world.
➢ Only Indian operator, with VSNL, that has an
international submarine cable.
➢ High brand visibility.
➢ Strong advertising with Zoo Zoo concept.
➢ Tie-up with international sports like Formula One
WEAKNESS
➢ Price competition from BSNL and MTNL
➢ Untapped Rural Market
OPPORTUNITIES
➢ Fast expanding cellular market.
➢ Latest and low cost technology.
➢ Large capital can be raised by listing Vodafone on Indian
Stock Exchange.
➢ Growing data business and 3G auctioning.
➢ Have opportunity to step into 4G.
THREATS
➢ New entrant's low price offering.
➢ Saturation point in Basic telephony service.
➢ Mobile Number Portability.
CHAPTER 4:
ANALYSIS
AND
INTERPRETATION
DATA ANALYSIS &
INTERPRETATION
1.
Do you see any drop in Data
recharges for Vodafone?
a)
Yes b)No
TABLE 4.1:
|
Response
|
Respondents
|
Percentage
(%)
|
|
YES
|
41
|
58%
|
|
NO
|
38
|
48%
|
CHART 4.1:
Interpretation: Nearly half of the sample shows there is a
drop in Data recharges for Vodafone. From this study it is clear that there is
a drop in Vodafone Data recharges from retailer’s point of view. There are
major reasons for this drop in sales. The following are the reasons.
2.May I know the exact reasons for
drop in recharge?
TABLE 4.2:
|
REASONS
|
RESPONDENTS
|
|
Price
hike
Late
processing and network problem
Less
speed and data benefit
My
shop was closed
Due
to college vacation
None
|
21
10
4
3
3
38
|
CHART 4.2:
Interpretation: The major
reason for this drop in sales is recent
price hike in data packs by all networks including Vodafone. The other
reason for less adoption of data is due to college vacation at present. Some
retailers said reasons,
● due to lack of speed,
● late activations on
data,
● network problem in few areas and
● Less data benefit.
Adding to this, the overall understanding
from retailers is less than half of the sample reveals that there is no drop in
Vodafone data sales and it is normal but less compared to its major competitor
Airtel.
3.Has it dropped for other operators like Airtel and Aircel
also?
a)
Yes b) No
TABLE 4.3:
|
Response
|
Respondents
|
Percentage
(%)
|
|
YES
|
21
|
27%
|
|
NO
|
58
|
73%
|
CHART 4.3:
Interpretation:
One third of the sample
says there is no drop in data sales of other networks like Airtel and
Aircel. Addition to that, all retailers
told that Airtel has no drop in data sales. But maximum amount of retailers
told that Aircel data sales are not up to the mark when compared to Vodafone
and Airtel. From retailer point of view their ranking for
networks by their drop in sales 1) Aircel
2) Vodafone and
3) Airtel
4.Has
Vodafone dropped more than others?
b)
Yes b) No
TABLE 4.4:
|
Response
|
Respondents
|
Percentage
(%)
|
|
YES
|
33
|
42%
|
|
NO
|
46
|
58%
|
CHART 4.4:
Interpretation:
More than
half of the sample tells us that Vodafone does not dropped more than other
networks. BSNL, Idea and Reliance data sales are not that much dropped, but
when compared to Vodafone they are dropped. Overall the retailers told every
network is in normal drop in data sales except Airtel and Vodafone. They also
told customers switching from Airtel to Vodafone and vice versa because both
have similar data packages in many plans. From this study we could understand
that Vodafone has a better space among all other competitors
5.Are the
other operators losing at the same level?
c)
Yes b) No
TABLE 4.5:
|
Response
|
Respondents
|
Percentage
(%)
|
|
YES
|
26
|
33%
|
|
NO
|
53
|
67%
|
CHART 4.5:
Interpretation:
One third
of the sample shows that there is no less data sales among other
operators. Retailer said that Airtel has
no drop in sales even at the time of price hike but Vodafone has very little
amount of drop in sales. Networks like Idea, BSNL and Reliance has no growth
and has a drop in internet data cards. Aircel has a huge drop among all other
networks. The result from this study all networks remaining in same positions,
they are not losing at the same level and the networks are trying to retain
their customers from losing.
6.What do you think we should do to increase Data Sales?
TABLE 4.6:
|
TO
INCREASE DATA SALES
|
RESPONDENTS
|
|
GIVE
BETTER OFFER TO RETAILERS
INCREASE
RETAILER COMMISSION
ATTRACTIVE
OFFERS TO STUDENTS
OTHERS
|
55
5
3
16
|
CHART 4.6:
Interpretation:
From the graph, it is clearly notified that retailers are expecting
better offers for them. Some retailers revealed that Vodafone must increase
commission to retailers to increase the Data sales.
One fourth of the retailers suggestions are like
●
Providing targets to retailers like
Airtel.
●
Attractive offers for students.
● Network problem should not be occurred.
● Providing offers to specific customers.
● Reducing price and giving more validity.
7.Factors
which customer consider for purchase of Vodafone Mobile Internet?
TABLE 4.7:
|
FACTORS CUSTOMER CONSIDER
|
RESPONDENTS
|
|
SPEED
PRICE
OFFERS
PRICE & SPEED
NETWORK
OTHERS
|
19
17
9
23
4
7
|
CHART 4.7:
Interpretation: Most of customers prefer both Speed and
Price. Retailers told that Vodafone and Airtel have better speed than any other
networks. Some of the retailers told customers also focuses on offers provided
by the networks. Added to that, most of the student prefers speed. Very few
retailers told that Airtel speed is less when compared to Vodafone and vice
versa in some areas. Employed and businessmen prefers more on offers provided
by networks.
8.Which kind
of customers takes Mobile internet packs?
TABLE 4.8:
|
TYPE
OF CUSTOMERS TAKES DATA PACKS
|
RESPONDENTS
|
|
STUDENTS
EMPLOYED
STUDENTS & EMPLOYED
BUSINESSMEN
OTHERS
|
26
11
31
9
2
|
CHART 4.8:
Interpretation:
From the graph, we can
understand that Students and Employed are the major users of Data cards.
According to retailers, Students are the major Data card users when compared to
Employed.
This is because students often
spending time in Social networks where Employed people are less. Businessmen
are very few in using Data cards but they prefer more on Voice.
9.Any
particular Data Plan which is not available and will sell well in market?
TABLE 4.9:
|
NEW
DATA PLAN SUGGESTION
|
RESPONDENTS
|
|
NO IDEA
DATA PLAN WITH LESS TARIFFS, HIGH VALIDTY
DATA PLAN ONLY FOR SOCIAL NETWORKS
OTHERS
|
41
10
17
11
|
CHART 4.9:
Interpretation:
▪ More than half of the retailers don’t have any idea about
new data plans.
▪ Few of the retailers suggested data plans especially for
Facebook, Whatsapp, etc to be made up with high validity days and less price.
▪ Retailer said that 127rs. Data plan which gives 1GB data
benefit for 28 days are same in Vodafone and Airtel. So it will be successful
for Vodafone if they increase the data benefit or validity days for this above
plan. Providing different and less price data packs when comparing competitors.
CHAPTER 5:
SUGGESTIONS
AND
CONCLUSION
SUGGESTIONS
➢ Retailers told that Vodafone service to customers is poor.
Retailers told that customers often losing money without any notifications
while they are not using data, customer care is not providing responsible
answers. These issues are to be resolved in order to retain the customers.
➢ Better offer to retailers must be provided and also the
commission to be increased to increase the Data sales.
➢ Targets on data cards must be given to retailers like Airtel
in order to understand and increase the Data sales in various areas.
➢ Network problem are to be resolved, there are many complaints
about late processing in Vodafone.
➢ Vodafone emphasizes on its high quality service, but the
price at which they are providing the services is a bit too high.
➢ While considering Data plans the company must provide less
recharge rate for the present data benefit.
➢ Many retailers said that it would be successful for Vodafone
if they provide Data plans especially for Facebook, Twitter and Whatsapp with
little extended validity days and Data benefit.
➢ The company may focus separately on students and employed by
providing data packs specially made for students and other data packs specially
made for employed.
➢ The businessmen are very few in data using, so Vodafone
Company should make some awareness to them and must provide data plans
specially made for businessmen.
➢ Need to have a step in 4G as soon as possible to become a
market leader in India.
➢ Vodafone and Airtel data recharge rates are similar in many
cases. In order to reach the first position, Vodafone must provide less
recharge rate maintaining same Data benefit.
➢ Also the Vodafone Company must provide special Data offers to
huge Data users, which will help the Company to attain more consumers.
CONCLUSIONS:
From the entire studies of my summer
project on “Innovative Internet Plans of Vodafone” I am concluding that-
Though Vodafone has a widest Telecom market in whole over the world it
must provide more concentration towards Internet Data cards. But as per our
survey, questionnaire to retailers has different perception and reason behind
less Data sales, using different brands of Data cards. Because customers and
retailers perceived Vodafone is not a user friendly Data card service provider
but still many of its customers uses its product for its brand image. Hence
Vodafone should aim to providing different aggressive strategies like good
network connectivity, quality in service to consumers, competitive Data card
price, cost effective Tariff plans, more user friendly service and Innovative
Data Plans with the help of above recommendations. By adopting these
suggestions and recommendations Vodafone may move to first position in Telecom
market in near future.
CHAPTER 6:
QUESTIONNAIRE
1)
Do you see any drop in Data
recharges for Vodafone?
a)
Yes b) No
2)
May I know the exact reason for drop
in recharge?
a)
My shop was closed b) If
others please specify
3)
Has it dropped for other operators
like Airtel and Aircel also?
a)
Yes b) No
4)
Has Vodafone dropped more than
others?
a)
Yes b) No
5)
Are the other operators losing at
the same level?
a)
Yes b) No
6)
What do you think we should do
increase Data Sales?
a)
Give better offer to retailers b)
If others please specify
7)
Factors which customer consider for purchase of
Vodafone Mobile Internet
a)
Speed b)
Offers c) Price d) Network
e) Others
8)
Which kind of customers takes Mobile
Internet Packs?
a)
Students b) Employed
c) Businessmen d) Others
9)
Any particular Data Plan which is
not available and will sell well in market?
THANK YOU
